Unless you’ve been living under a rock, if you have a website or blog, you’re sure to have heard of content marketing. It’s the hot new buzzword these days and apparently the glitter and rainbows solution for all your marketing problems.
If you’re wondering what exactly content marketing is, you’re in the right place. Over the course of the next 30 days, I’ll walk you through all the details of not only what content marketing is, but more importantly what you can do to use content to market your business, your products, and your services.
We get into the “how to” details and I have plenty of tips and strategies you can try for yourself.
What is Content Marketing?
First though, let’s talk about what exactly content marketing is and why it is so crucial these days for your internet marketing success. It really doesn’t matter if you have an online or offline business – you do still need to market your business online.
To market with content, simply means that you use your informational and educational pieces of content to promote your website and what you have to offer.
The idea is that other people will find your content, read, watch, or listen to it, and learn from it. This helps them to get to know you, establishes your expertise, and most importantly, it helps to build trust and build your relationship with your audience to the point that they are comfortable doing business with you.
People use the internet more than anything else to find information, compare products and services, and to find you. The days of relying only on Yellow Pages ads, printed flyers or ads in the local paper are long gone. The best way to make sure you are easy to find online is to have plenty of targeted, informative, and properly keyworded content out there to do the marketing and selling for you.
Different Forms of Content
Online content can come in a variety of different formats. You could create:
- Written content – blog posts, articles, white papers, case studies, ebooks, etc
- Audio, including podcasts
- Video content
- Infographics and more!
They are all great bits and pieces that can be used in your overall marketing strategy. Don’t panic, though. You don’t have to create all of those things. You can choose how to produce your content, based on your audience and your own preferences.
Where to Post Content
As with any other advertising and marketing method, the idea is to get out there in front of people who are interested in what you have to offer. That means your blog or website isn’t the only place where you use content marketing. It may also include posting on Facebook, tweeting regularly, pinning on Pinterest, creating content on LinkedIn and Medium, or recording educational videos to share on YouTube.
Having a good content marketing strategy means creating keyword-based content so you can be found on Google, Bing and the other search engines, but also other platforms that we don’t necessarily think of as search engines like Pinterest and YouTube, which is now the number two search platform.
What do you enjoy creating the most? Are you naturally a writer? Do you love getting in front of the camera, or would you rather die! Before tomorrow’s lesson, start to think about how you’d prefer to create the content for your website.
That’s it for Day 1!
Join me again tomorrow for Day 2 – Content is King, where we’ll go further into what content marketing can do for your business.
Don’t want to wait? Prefer to get all of the 30-Day Content Marketing Challenge posts in one place, so you can work through at your own pace? Here’s a link to all of the challenge lessons: https://creativeblueberry.com/30-day-content-marketing-challenge-catch-up/
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