Can you believe we’re at the end of our 30-Day Content Marketing Challenge? I hope you’ve learned a thing or two and, more importantly, that you’ve been inspired to get more content published on a regular basis. If you can get fresh content out there regularly and consistently, it’s one of the best ways to […]
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Creating Content Around Keywords and Key Phrases. 30-Day Content Marketing Challenge Day 19!
Keywords and key phrases are the words that your audience types into the search engines to find your content, information, and products. If you already know your keywords and phrases, then it’s really important to use them when you create your content, and to create content around them. You’ll improve your results in the search […]
Where to Post Your Content. 30-Day Content Marketing Challenge Day 8
Before you can finish your content plan, or really even before you write a word, you need to work out where to post your content. Most of the time content should be on your own site but sometimes you’re going to want to put content on other sites too. Why? Because posting content on other […]
What is Content Marketing? 30-Day Content Marketing Challenge Day 1!
Unless you’ve been living under a rock, if you have a website or blog, you’re sure to have heard of content marketing. It’s the hot new buzzword these days and apparently the glitter and rainbows solution for all your marketing problems. If you’re wondering what exactly content marketing is, you’re in the right place. Over the […]
‘High-quality content’ tips from Google’s own style guides
Who better than Google to give you tips on writing high-quality content to please your readers and rank in the search engines? In his article on Search Engine Land, Brian Ussery checks out Google’s own internal content guidelines. Take a look for his best takeaways on writing top quality content. And, for the more technical among […]