Can you believe we’re at the end of our 30-Day Content Marketing Challenge? I hope you’ve learned a thing or two and, more importantly, that you’ve been inspired to get more content published on a regular basis. If you can get fresh content out there regularly and consistently, it’s one of the best ways to […]
Many people don’t realise that every bit of their content is useful, even long after it was created. Old content that’s still popular is prime for repurposing and for monetising. Let’s look at three ways to monetise your content but, first, let’s talk about how to optimise your old content: Before you think about how […]
If you’re spending all that time creating amazing content for your audience, then you want people to see it. And those who’ve signed up to your email list have already indicated they want to hear from you. They want to know about the content you’re creating, so every piece of content that you create should […]
Content upgrades are a great way to build your list. What’s wonderful about content upgrades is that creating them doesn’t have to take too much work. While you’ll have a main lead magnet on your site for people to sign up to your newsletter, content upgrades are a little different. They’re still lead magnets, but a […]
Savvy content marketers know that their audience goes through a process called the buying cycle when they’re thinking about buying anything. And the buying cycle is part of the content marketing funnel. The best way to create an effective content marketing funnel is to create targeted, effective content for each stage of the buying cycle. […]
