If you’re spending all that time creating amazing content for your audience, then you want people to see it.
And those who’ve signed up to your email list have already indicated they want to hear from you. They want to know about the content you’re creating, so every piece of content that you create should be worked into your email marketing in some way.
It’s your job to ensure that no-one in your audience misses out on the value you offer them with your key pieces of content.
So what do you say in your email marketing to share your content?
Pull out a Quote
Any key content is going to have great quotes inside, either from someone well-known in your niche or from you. Pull those quotes out, and use them as fodder for an email about that topic, linking to the key content that the quotes came from.
Pull out a Statistic or a Fact
You can also pull out a stat or fact that you find really interesting and telling. For example, “Content marketing generates over three times as many leads as outbound marketing and costs 62% less.” This could be the new title of a case study that shows exactly how that works.
Tell a Story
Another way to work your key content into your emails is to tell your audience a story. Let them know why you created the content and what you hope they’ll get out of it. Knowing the background information will go far in developing trust.
Share a Case Study
If you’ve shared your key content before, you likely have some case studies where clients who’ve taken your advice have succeeded. Ask them to tell their story, then you can share it via email, linking back to the content that really helped them.
Use a Testimonial
Has someone else read your key content and made comments about how useful it was? Even better if they’ve given you a testimonial that spells out how your content helped them. Pull out that testimonial or comment and use it to start your email. When your audience sees what someone else has done with the information, they’re going to be more likely to click through.
Incorporating the key content pieces that you create into your emails really isn’t as hard as you might think. Remember that every line of content you create can be repurposed in multiple ways, including for your email marketing.
When you think about that, it makes it so much easier to create email content for your audience that has value for them, and will also boost your revenues.
Take a look at your key content and start planning how you can use it in your email marketing. Try sending out your first piece of email marketing from your content today and see what happens!
Does all that make sense? Drop any questions or comments below.
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That’s it for Day 28. Tomorrow, we’re looking at 3 ways to monetise your old content.
Don’t want to wait? Prefer to get all of the 30-Day Content Marketing Challenge posts in one place, so you can work through at your own pace? Here’s a link to all of the challenge lessons: https://creativeblueberry.com/30-day-content-marketing-challenge-catch-up/
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