When you create any type of content the next thing you need to do after publishing it, is to promote it. Thankfully, today there are numerous ways to promote your content online.
When you publish a snippet of your newest content on Facebook, you can now boost the post to get more eyes on it. However, boosting the post is not the best way to go. You’ll get far better results if you actually create a Facebook ad.
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Social Media Sharing
Be sure to add all the social sharing options you can on your posts and articles. Use a plugin like Better Click to Tweet for example, which helps you create quotes from your copy that make great tweets for visitors to easily send out.
Create great quotes from your content and post them as they are on social media with a link back to your content, or use Canva to put your quotes onto eye-catching images ready for sharing.
Ask for Shares
When you share your content ask your audience if they will share it too. You can just say “share this” or you can tell them why you want them to share it.
You can also point out the easy ways to share the information with their audience. If you don’t ask, you don’t get!
When you publish new content, create a short email to send to the appropriate segments of your email lists. You can schedule it right in or you can make it into a broadcast post depending on the evergreen quality of the content you’re sharing.
If you’re creating great content on a regular basis, you’re also ensuring that you’re never stuck for what to email to your list.
Search engine optimisation can really help to market your content too.
Make sure you use your keywords and key phrases where you can in your meta description, headlines, headings, and subheading, as well as in your content.
If you have WordPress, install the Yoast plugin. It’s brilliant for helping you get your SEO right on your posts and pages.
The search engines will far more easily find your content to share with your target audience if you optimise it for SEO.
Use an Influencer
A fast track way to get attention is to pay an influencer to mention and share your content with their audience. This works really well if you share the same audience but aren’t competitors.
When using an influencer, ensure that you set up landing pages just for them to make their job easy.
An excellent way to get the word out about your content is to join with others who offer complementary products and services to your own.
You can work together sharing each other’s content, and perhaps make some money too, by using an affiliate link.
Tag Your Sources
Experts love being mentioned online so if you have used any in your content as sources or linked through to their useful content, tag them on your social media posts. You’ll get their attention and their audience’s, and you might get more shares and retweets.
You could also email them personally to let them know you’ve included them in your content.
If you make that a regular thing, along with also commenting on and liking their posts, you could start to build a relationship with the experts you include over time. Be genuine, though. Don’t only do it as a calculated ploy to get their attention. People can tell the difference.
Remember, you can repurpose every bit of content you create, and redesign and update it to make it new, fresh, and different.
And every time you do an update, re-share your content. You’ll get new people reading your content who might have missed it the first time round.
When you create new content, see if you can link back to some of your older posts. You could also look at your best performing older content and see if you can add any internal links to newer content.
If you consistently do that on an ongoing basis, you’ll give your audience links to more valuable information they need. You’ll also please the search engines as they use internal linking to help them index your site.
Syndicate Your Content
Another great way to promote your content is to use one of the syndication companies like Outbrain, where you can pay per click in exchange for them to push your content to other outlets.
Follow the guidelines on content syndication to ensure you do it right and get the most out of it.
Promoting your own content is just as important as promoting your paid products and services. You’ll grow your audience, drive traffic back to your site and get more leads with consistent content promotion, and that’s a good part of how you sell more of your paid products and services!
Don’t just publish it and forget it. Publish it, repurpose it, and promote it.
If you haven’t already, start to look at how you can consistently add promoting your content to your content marketing plan. If you only randomly promote, you won’t get the results you need.
Take a lot of the work off yourself by looking into apps that can help you automate your sharing, such as Meet Edgar, CoSchedule and Buffer. Choose the ones that work for you, sign up and start setting up your content sharing automation.
How’s everything going? Are you starting to get results yet? Leave me a comment below.
Need more help with finishing off your content marketing plan? I’ve put together a packed 30-page Content Marketing and Promotion Planner to walk you through the whole process.
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Day 24 is all done and tomorrow, we’re continuing with promoting your content, by looking at how to share your content more than once.
Don’t want to wait? Prefer to get all of the 30-Day Content Marketing Challenge posts in one place, so you can work through at your own pace? Here’s a link to all of the challenge lessons: https://creativeblueberry.com/30-day-content-marketing-challenge-catch-up/
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