Who better than Google to give you tips on writing high-quality content to please your readers and rank in the search engines?
In his article on Search Engine Land, Brian Ussery checks out Google’s own internal content guidelines. Take a look for his best takeaways on writing top quality content.
And, for the more technical among you, Brian also looks at Google’s Developer Documentation Style Guides.
Easy to read is a must for high-quality content
One of the main points from Google’s guidelines is that your content should be easily readable. From the article: “Craft clear, concise, short sentences with simple words that users will understand.”
If you use self-hosted WordPress, the best plugin you can install to help with any readability issues is Yoast SEO.
Yoast SEO’s readability tool uses a traffic light system to score your writing.
The tool will also suggest improvements you can make, such as shorter paragraphs, how to use subheadings and more, to give your readers a better experience.
And when you’ve finished using the readability tool, click on over to the next tab along.
Yoast will also improve your Search Engine Optimisation (SEO) for your post, to make sure it gets found in the search engines.
If you don’t have WordPress, or if you want a second pair of eyes, the Hemingway App is brilliant for finding passive voice, weak phrases and more, to improve your writing.
Click the link below to read the original article from Search Engine Land:
And if you haven’t read my blog post, ‘Why you shouldn’t write your blog like you’re writing a press release‘, take a look for more tips on conversational writing that helps you connect with your audience.
Stuck on how to blog effectively? Creative Blueberry provides sparky, high-quality content that engages your readers and shows off your personality. Take a look at my services page, or email me (Gill) on firstname.lastname@example.org.