If you haven’t started creating content for your niche yet, then you may be a little overwhelmed just thinking about it.
But, coming up with content ideas for your niche isn’t difficult. In fact, you can have so many ideas that you’ll never get to the end of the list if you think a little bit outside the box.
Of course, it all starts with knowing your audience as well as your product. Start with that information and then create informational and educational content that you know they’ll love.
Where can you get content ideas?
Go to offline events – Go to both industry events where colleagues will be and events that your audience would attend. Then listen to other people and what they’re discussing. The more you listen to people the more ideas you’ll get.
Take a bit of time every now and again to make notes of ideas as they come to you because you might not remember later.
Host a Q & A Webinar or Facebook Live Event – Every question you answer on the Q & A event can become a blog post, an eBook, and even a product. These are excellent ways to figure out what your audience wants to know.
Read Industry Magazines & Journals – Subscribe to magazines and journals that are of interest to your industry, but remember your audience.
Often your audience isn’t in your industry so they’re not interested in the same things you are, but even so, you can get ideas that will work for your blog. Take notes when you are reading as ideas come to you.
Join Facebook Groups – Join the FB groups that your audience joins. Don’t go in there and spam what you do or ask people what they’re struggling with. People are tired of that.
Instead, just watch which questions are asked and read the answers. Both questions and answers are good possible ideas for your content.
Read Quora Questions & Answers – You can search for your niche on the site and also sign up to answer questions as an expert. This is a great way to get content ideas practically delivered to you on a regular basis without much work.
Read Reddit – The same can be said of Reddit that can be said for Quora. There are niche areas you can dig into which will give you great insight into your audience and what they want to know. And of course, that is exactly what should drive your content ideas.
Watch the News & TV – If your niche or your audience is discussed on the news, movies, TV shows and so on, you could get some great ideas.
Use Private Label Rights (PLR) – Another great way to get ideas for content is to buy PLR within your niche. Ebooks, training courses, blog posts, articles, etc, are all great for finding content ideas.
You can change your PLR to match your voice, use it as research, or in some cases, use it almost completely untouched as content for your niche.
Creating content for content marketing can be fun too. When you know that you have created content that helps your audience in a way that no one else can (because no one else is you) the ideas will start flying faster than you can get them down!
Make sure that you keep pen and paper or a recording device of some kind near you so you can capture the ideas that come to you.
Action Point!
You can probably guess today’s action point – get out there and start working on finding ideas for your content! If you didn’t think you had anything to put on your content schedule, you certainly will once you try the tips above.
If you’d never heard of PLR before, read ContentSparks’ excellent article on what it is and why you might want to use it.
As always, comment below if there’s anything I can help you with.
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That’s it for Day 14. Sticking with content ideas, tomorrow we’re looking at easy content creation with serial posts.
Don’t want to wait? Prefer to get all of the 30-Day Content Marketing Challenge posts in one place, so you can work through at your own pace? Here’s a link to all of the challenge lessons: https://creativeblueberry.com/30-day-content-marketing-challenge-catch-up/
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