Serial content is nothing new in the publishing world. Your local newspaper likely has serial content, and television shows use series to get more viewers by making them wonder what happens next. Even some TV ads have done this successfully. So there’s no reason you can’t use serial posts to get people coming back to your blog.
Creating serial posts offers a few advantages:
- Allows you to create epic long-form content in shorter posts, rather than having to wait until you’re done to publish it all.
- Gives your readers a reason to come back to your blog so they can read the rest of the story.
- Serial posts are also a great way to improve your brand voice as you’ll get a lot of practice writing a continuing post.
- It’s easier to fill your content schedule as you know you’re simply continuing the series instead of having to come up with a completely new topic.
Also, let’s not forget how important a series can be to SEO. It provides excellent internal linking options, plus excellent repurposing options. This means that a serial post will be great for improving traffic to your site.
Here are some tips for easy content creation with serial posts:
- Make it Evergreen – Don’t spend time making a serial post for content limited by time. If the content will be relevant for at least a year, depending upon your niche, then it’s fine to create a post series on.
- Break it Down – When you come up with your evergreen topic, break it up into sections for the series. That way you don’t have to write very long posts for each section, but can break it down into parts that make sense. Each post should be complete and standalone, but should flow when connected with the next in the series.
- Outline Each Post – Always make an outline for each post so that you don’t repeat things from other posts.
- Leave Breadcrumbs – When you post the series let your audience know what they’ve read before, and what they’ll read after in both words and links. Once you’ve finished the series you can add internal links to each part of the series within each individual blog post.
- Set a Schedule – When you decide to do a series you want each part of the series working for you before posting the next. You don’t need to write it all before you start publishing. Instead, create a schedule you know you can stick to. Are you going to post weekly to the series or monthly? Let the reader know and do your best to stick to it or your readers will lose interest. Hint: Get them on a list to be reminded when the next post in the series is delivered.
Creating a series is a very fast and easy way for you to create a lot of content for your website because you’re breaking everything down into bite-sized pieces.
Plus, once you’re done with the series it can be republished in any number of ways. And it’s epic content for your audience that will expand your brand and turn you into the expert go-to person for your niche.
Take a look at your keywords and your content ideas and see what you can come up with for series ideas, then plan your series into your content schedule to ensure you get it done.
Woohooo! We’re half way there! Well done for keeping going. Let me know how you’re doing in the comments below. Is there anything you’re struggling with or have you had any ‘aha’ moments?
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All done for Day 15. Tomorrow, we’re going to talk about using PLR to help you with your content creation.
Don’t want to wait? Prefer to get all of the 30-Day Content Marketing Challenge posts in one place, so you can work through at your own pace? Here’s a link to all of the challenge lessons: https://creativeblueberry.com/30-day-content-marketing-challenge-catch-up/
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