Savvy content marketers know that their audience goes through a process called the buying cycle when they’re thinking about buying anything. And the buying cycle is part of the content marketing funnel. The best way to create an effective content marketing funnel is to create targeted, effective content for each stage of the buying cycle. […]
If you want your blog to catch attention and get read, you need to use great images to draw the eye and persuade people to open your posts. But if you blog a lot, buying stock images can add up really quickly and eat into your marketing budget. Obviously, you can’t just pop on Google […]
One of my favourite entrepreneurs to follow is Daniel DiPiazza. He’s full of personality, and really knowledgeable about building a business and what works. Here’s his video, ‘Why you NEED a platform to build a your career in 2017 | How to use content to build a following’: Watch this video on YouTube Want to […]
As well as freelance writing for clients, I also write both fiction and non-fiction. That means I spend a lot of my time either writing, editing or proofreading. Last year, I wrote just over 200,000 words, and I’m on track to well and truly beat that this year. I’m not saying that to boast, but […]
Press releases are great. Don’t get me wrong, I’m not knocking them. And they do have a very clear purpose in terms of getting media attention. But if you look at the guidelines for the way they’re written, they’re not designed to talk directly to your readers. “If your release contains hype, slang, excessive exclamation […]
