Before you can finish your content plan, or really even before you write a word, you need to work out where to post your content. Most of the time content should be on your own site but sometimes you’re going to want to put content on other sites too. Why? Because posting content on other […]
You know what they say about planning: “If you fail to plan, you’re planning to fail”, and this is so true when it comes to content marketing. No one would think of publishing a magazine, a book or newspaper without a marketing plan, and it’s just the same when it comes to your business. You need […]
Bill Gates first said that Content is King way back in 1996. He also said this: “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.” Whether you like Microsoft or not, the man certainly knows a thing or two! If you look […]
Unless you’ve been living under a rock, if you have a website or blog, you’re sure to have heard of content marketing. It’s the hot new buzzword these days and apparently the glitter and rainbows solution for all your marketing problems. If you’re wondering what exactly content marketing is, you’re in the right place. Over the […]
Who better than Google to give you tips on writing high-quality content to please your readers and rank in the search engines? In his article on Search Engine Land, Brian Ussery checks out Google’s own internal content guidelines. Take a look for his best takeaways on writing top quality content. And, for the more technical among […]
