Tag Archives | second person

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Why you shouldn’t write your blog like you’re writing a press release

Press releases are great. Don’t get me wrong, I’m not knocking them. And they do have a very clear purpose in terms of getting media attention. But if you look at the guidelines for the way they’re written, they’re not designed to talk directly to your readers. “If your release contains hype, slang, excessive exclamation […]

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