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‘High-quality content’ tips from Google’s own style guides

Who better than Google to give you tips on writing high-quality content to please your readers and rank in the search engines? In his article on Search Engine Land, Brian Ussery checks out Google’s own internal content guidelines.  Take a look for his best takeaways on writing top quality content. And, for the more technical among […]

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Why you shouldn’t write your blog like you’re writing a press release

Press releases are great. Don’t get me wrong, I’m not knocking them. And they do have a very clear purpose in terms of getting media attention. But if you look at the guidelines for the way they’re written, they’re not designed to talk directly to your readers. “If your release contains hype, slang, excessive exclamation […]

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